Few people even realize that along with analog and digital video, on-demand service, music, and broadband internet, cable companies like Comcast offered rebroadcasts of plain old FM radio. The intention was to extend the footprint of plain old analog FM radio stations to communities that were just a hair too far to recieve the signal over the air, much in the same way cable TV was born to carry and extend over-the-air TV stations. The service was so niche, in fact, that Comcast thought they could stop offering the service…. until apparently, a huge uproar ensued:
While other Napa Valley communities have had little outcry, things are different in FM-starved Calistoga. Angry residents called city hall and wrote letters to their local newspapers demanding Comcast bring back their FM service. In a meeting Tuesday, Calistoga city officials voted unanimously to support its disgruntled residents by passing a resolution urging Comcast Cable to reinstate the service.
Wow, people still listen to watered-down, stodgy, boring, commercial-filled, formulaic FM radio, and they even get really pissed when you try to take it away from them. Even though there’s plenty of alternative options with actual substance that are intended to provide a national footprint, transcending the limitations of FM. Go figure.